Breakfast at Tiffany´s: This is not a dream, but reality!
To celebrate the new campaign "Believe in Dreams" the luxury brand, Tiffany & Co. shrouded New York in a beautiful Tiffany´s colour, which is fresh, spring-like and striking. Prepare for Tiffany Blue coffee cars, which from May serve free coffee and croissants to passers-by throughout the entire New York. Neither will you see the iconic yellow taxis, because they are coated in the legendary turquoise hue. But that is not all that you can see in New York!
Blue energy around New York will kindle your enthusiasm and recharge your energy
All women wish to receive the irresistible box with a luxurious Tiffany jewel. Now New York has become one large gem wrapped in the blue colour of the brand. The "Believe in Dreams" campaign also got into the streets and skateboardists and BMX riders with skateboards and bikes painted blue show off their skills. Tiffany & Co. thus showed its street soul and a connection with young talented people.
What however must not be missed out is romance, as the luxury store with exclusive jewellery is associated mainly with love. Small shops are therefore decorated with paper flowers, tube stations are dressed in Tiffany blue and even limited-edition tickets, Tiffany & Co MetroCards, are sold.
The famous clock on Fifth Avenue is blossoming, showing a movie!
The entire building where the luxury store is located, is of course emblazoned in blue colour. In the front are parked the iconic blue taxis and even the famous Atlas clock was turned into a digital screen that shows films in the new campaign and shots from behind the scenes. Fans from around the world could watch a live broadcast on social networks and the incredible atmosphere of the city which never sleeps.
All photos disappeared from Instagram
Because it is a major campaign of a luxury house, which simply must be visible, all old contributions disappeared from Instagram and only the new ones with the blue theme now appear. The new look of Tiffany is thus even more visible!